Bright Billboards by Postmates

Bright Billboards by Postmates The American delivery service Postmates had an advertising campaign when the marketers were able to smartly manipulate words and the way of life of local residents. The company's goal was to raise awareness among users about the brand, as well as about the services they provide. They needed a very simple and clear slogan that would explain the company's activity but also showed its understanding of clients. Therefore, the slogan "We Get It", which can be understood as "we will deliver" and "we understand You", was perfect. Posters on billboards were placed all over Los Angeles and had more than 50 unique stories. Representatives of the service were satisfied with the result, though it was difficult to create so many unique stories.