Facebook: a combination of outdoor advertising and social media advertising gives a synergistic effect
Specialists from the world's largest social network, founded by Mark Zuckerberg and his fellow students in 2004, published a report according to which combining out-of-home ads with Facebook ads can provide an advertiser with a broader audience than the same media channels. In particular, according to the assurances of multinational social network marketers, who relied in their conclusions on European research by consulting agencies Accenture and Kantar, the synergistic effect of the media mix from outdoor advertising and Facebook advertising is at least 13%.
Employees of the social network conducted their research on the basis of data from an advertising campaign of the world-famous dairy producer Danone, who marketed organic yogurt Les 2 Vaches in the markets of France, Germany and the UK. The brand?s marketers hoped to attract new customers, for which a multichannel campaign was organized with out-of-home media, Facebook ads and television. ?Sales grew by 6%, which far exceeds the benchmark,? the event organizers commented.
Also, according to experts of one of the five most visited websites of the world, it is the media mentioned above that can provide the advertiser with the most productive communication with the most active part of the planets inhabitants - representatives of the Y generation (1981 - 1995) and the Z generation ( born after 1995). "The survey showed that advertising on Facebook and OOH carriers are much more likely to reach this audience than television and print advertising," summed up the representatives of the most popular social network on the planet.
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