Real Stories of the Real Estate Search on Billboards in New York

Real Stories of the Real Estate Search on Billboards in New York One of the famous in New York property search service had an interesting advertising campaign, the essence of which was in a very deep understanding of how ordinary residents of the city look for the new home. Creative advertising "Find Your Place" was placed at stations and in metro cars, payphones, buses, on the roofs of taxis and city-lights. Stories and their creative sense were developed by the creative agency Office of Baby. The posters depicted charts showing typical thoughts of the tenants in searching housing. No matter what search criteria they used in real life, all of them find their reflection in advertising scenes: whether it is a house away from the family or a place with the highest chance to meet the staff on the weekends. To many people, it seemed very close to their personal search criteria. According to Director General of Street Easy, they are completely focused on New York and, therefore, well understand all the intricacies that make this market unique from the point of view of searching a home. Based on this, they developed the most accurate advertising.
19.4.2018